eBook PDF / e-Pub Survival is not Enough: Zooming, Evolution, and the Future of Your Company

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Title:Survival is not Enough: Zooming, Evolution, and the Future of Your Company
Format Type:Ebook
Author:
Publisher:Simon & Schuster Audio
ISBN:0743520300
ISBN 13:
Number of Pages:
Category:Business, Non fiction, Management

Survival is not Enough: Zooming, Evolution, and the Future of Your Company by Seth Godin

PDF, EPUB, MOBI, TXT, DOC Survival is not Enough: Zooming, Evolution, and the Future of Your Company It s come to this All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance We now need a new way of doing business .

Most of us view change as a threat and survival as the goal Yet we work too hard to consider just getting by as our primary goal In Survival Is Not Enough bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change It contains a simple yet revolutionary idea we can evolve our companies the same way nature evolves a species .

Darwin was right Evolution is a fundamental force of nature and Godin demonstrates how this force can be unleashed in any organization The first step is to eliminate the anti change reflex that s genetically coded into all of us Once a company learns to zoom embrace change without pain it is much more likely to evolve And a company that evolves can become ever more profitable .

Whether the market is up or down whether technology is hot or not in all industries from retail to tech to restaurants the organic approach to organizations described in this book will always outperform the competition As long as our world is unstable evolving businesses will win

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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, The Icarus Deception: How High Will You Fly?, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Linchpin: Are You Indispensable?, Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You., Purple Cow: Transform Your Business by Being Remarkable, Tribes: We Need You to Lead Us, Poke the Box, Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
A tribe is any group of people large or small who are connected to one another a leader and an idea For millions of years humans have been seeking out tribes be they religious ethnic economic political or even musical think of the Deadheads It s our nature br br Now the Internet has eliminated the barriers of geography cost and time All those blogs and social networking sites are helping existing tribes get bigger But more important they re enabling countless new tribes to be born groups of ten or ten thousand or ten million who care about their iPhones or a political campaign or a new way to fight global warming And so the key question Who is going to lead us br br The Web can do amazing things but it can t provide leadership That still has to come from individuals people just like you who have passion about something The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips br br If you think leadership is for other people think again leaders come in surprising packages Consider Joel Spolsky and his international tribe of scary smart software engineers Or Gary Vaynerhuck a wine expert with a devoted following of enthusiasts Chris Sharma leads a tribe of rock climbers up impossible cliff faces while Mich Mathews a VP at Microsoft runs her internal tribe of marketers from her cube in Seattle All they have in common is the desire to change things the ability to connect a tribe and the willingness to lead br br If you ignore this opportunity you risk turning into a sheepwalker someone who fights to protect the status quo at all costs never asking if obedience is doing you or your organization any good Sheepwalkers don t do very well these days br br Tribes will make you think really think about the opportunities in leading your fellow employees customers investors believers hobbyists or readers It s not easy but it s easier than you think, The acclaimed Wall Street Journal and Business Week Bestseller br br You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice br br What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last br br Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow br br Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period br br In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place br br Description from Amazon com, No description available, b This is what the future of work and the world looks like Actually it s already happening around you Tony Hsieh CEO Zappos com b br br In bestsellers such as i Purple Cow i and i Tribes i Seth Godin taught readers how to make remarkable products and spread powerful ideas But this book is about you your choices your future and your potential to make a huge difference in whatever field you choose br br There used to be two teams in every workplace management and labor Now there s a third team the linchpins These people figure out what to do when there s no rule book They delight and challenge their customers and peers They love their work pour their best selves into it and turn each day into a kind of art br br Linchpins are the essential building blocks of great organizations They may not be famous but they re indispensable And in today s world they get the best jobs and the most freedom br br As Godin writes Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back It s time to stop complying with the system and draw your own map You have brilliance in you your contribution is essential and the art you create is precious Only you can do it and you must